Success stories
Dental clinic in Madrid
Initial situation:
• 3 clinics in Madrid
• Annual billing plateaued at €1.8 M
• Increasing marketing investment with declining results
• High dependence on the director to close sales
• Profitability decreasing
Intervention:
• Full implementation of the Clinical Upgrading method
• Commercial department restructuring
• New approach to Relational Marketing and Hybrid Sales
• Comprehensive product and experience optimization
• Training in neuroscience-based sales
Results (12 months):
• Billing increase: +47% (€2.65 M)
• Lead cost reduction: -35%
• Conversion rate increase: 22% → 58%
• Net profitability increase: +62%
• Autonomous team, no dependence on the director
Aesthetic clinics group
Initial situation:
• 5 clinics in different cities
• High investment in Google & Meta with low-quality leads
• Demotivated commercial team and high turnover
• Financial control and margins unknown
• Owner overloaded with day-to-day operations
Intervention:
• Full audit and strategic plan
• Implementation of Relational Marketing and Hybrid Sales
• Team and process restructuring
• Platforms Management system with AI and automation
• Comprehensive product and experience optimization
Results (18 months):
• Billing increase: +68% (€4.2 M)
• Advertising investment reduction: -25%
• Conversion rate increase: 18% → 52%
• Average ticket increase: +43%
• Owner freed from daily operations
Fertility centre
Initial situation:
• Centre specialised in fertility treatments
• Medical excellence but poor commercial processes
• High reliance on medical referrals
• Minimal and outdated digital presence
• Growing competition from large groups
Intervention:
• Relational Marketing strategy specific to fertility
• Community creation and value-based content
• Implementation of Platforms Management with AI
• Empathy communication training for medical team
• Comprehensive patient experience optimisation
Results (12 months):
• First visits increase: +125%
• Treatments started increase: +84%
• Decision time reduction: -40%
• Increase in referrals: +95%
• Positioned as a reference in its speciality
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